The screening your panel population keeps deferring.
Two panels that fit an annual visit: the metabolic baseline patients ask for by name, and a take-home colorectal screen for the 45-to-75 cohort already sitting in your waiting room.
Buy ten or more of any SKU and we match it, free, until your next order.
Shown on the General Wellness panel. Every panel in the catalogue works the same way.
Cash-pay sits beside the visit, not inside it.
Primary care has the volume and the trust. What it usually lacks is anything to sell that is not a covered service with a payer attached to it.
Your existing panel population sits inside it. The box goes home in a bag at checkout.
Per panel, from receipt at the laboratory.
Your opening order.
A stool DNA panel is a screen for colorectal cancer in asymptomatic average-risk adults. It is not for a patient with visible rectal bleeding — that is a referral, not a screen — and a positive result requires diagnostic colonoscopy. We do not describe it as a replacement for one.
Start with one. Stack the second.
We recommend a lead panel from your patient mix rather than from our margin. These are the two that fit this room.
Patients arrive asking for ‘full blood work’ and leave with a basic metabolic panel. This is the version that answers the question they actually asked, and it is a cash-pay product rather than a covered line you argue with a payer about.
It is not a TRT diagnostic on its own. Men's health clinics should ask about the reconfigured TRT Baseline build, which adds PSA, LH, FSH, SHBG, calculated free testosterone and reflexed prolactin.
Roughly one in three adults in the screening window is not current for colorectal screening, and the commonest reason is that they will not book the colonoscopy. A shelf-stable box handed over at checkout removes the appointment from the decision.
Not for a patient with visible rectal bleeding — that is a referral, not a screen. A positive result requires diagnostic colonoscopy.
Every panel ships on the same terms. Adding one adds a revenue line without adding capital, space or chair time. The full catalogue is here.
You buy it. You price it. You keep the difference.
Populate the table with your own volume — these are our assumptions, not your numbers.
| Attach rate on annual visits | Panels / month | You keep each | Monthly | Annual |
|---|---|---|---|---|
| 3% of 400 visits | 12 | $130 | $1,560 | $18,720 |
| 6% of 400 visits | 24 | $130 | $3,120 | $37,440 |
| 12% of 400 visits | 48 | $130 | $6,240 | $74,880 |
Modelled on 400 visits a month at the General Wellness margin. Stacking the stool panel adds a low-margin, zero-chair-time line on top — $12 a box, but it costs you nothing to hand over.
Baseline. Treat. Prove it moved.
The panel is what makes everything else you sell repeatable, and it creates a second high-value visit per cycle.
Baseline
A panel establishes status before anything is prescribed.
Visit oneIntervention
Your protocol as today, plus whatever the panel indicated. That decision is yours, not ours.
Your protocolRe-test when indicated
A clinically indicated re-test shows what moved — and gives the patient a reason to come back and see it.
Visit twoShow the patient what it is
Two clips per panel, sized for a waiting-room screen or a social post. Download them from the poster page along with the print files.
What the General Wellness panel measures and how the sample is collected.
What the Cancer Detection Stool panel measures and how the sample is collected.
A poster for the waiting room.
Typeset, not AI-generated — so the text is correct and the claims match the standards page. A4 and US Letter for print, plus a square crop for social.
Your practice name can be added to the footer of any poster — send it with your application and we will supply a personalised set.
What you will ask first
Including the ones where the honest answer costs us the sale.
Can we bill this to insurance?
No, and you should not try. It is cash-pay and sits beside the insured encounter. We also do not recommend pass-through billing at a markup — several states restrict it and it creates exposure your practice does not need.
Does this replace the labs we already order?
No. Keep your reference lab. This is a retail product for the patient who wants more than the covered panel, not a substitute for diagnostic ordering.
How much staff time?
25 to 40 minutes per panel for explanation, consent, collection and dispatch, plus three to five minutes of manual entry because results arrive as a PDF rather than discrete EMR values. That is the honest cost.
Who owns an abnormal result?
The performing laboratory holds the result-delivery and escalation obligation. Where the panel is inside your scope you order it and own the follow-up; where it is not, our telehealth physician does.
What arrives
- Your opening order — buy ten or more and we match it
- One virtual training session for your team
- Provider portal access for results
- The CLIA certificate number and named assay methods
- Print-ready posters and the waiting-room video files
Panels are laboratory-developed tests performed by a CLIA-certified laboratory. They are not FDA-cleared for the indications described and do not diagnose, stage or grade disease. Economics shown are illustrative and not a guarantee of results.