For licensed healthcare practices. Clinic pricing — buy ten or more and we match it
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For behavioral health & psychiatry

The strongest pharmacogenetic evidence in medicine is in your prescription pad.

CYP2D6 and CYP2C19 carry CPIC Level A guidance for SSRIs and tricyclics — the most actionable drug–gene pairs that exist. This is the panel that tells you which of them your patient is, before the third failed trial.

Buy ten or more of any SKU and we match it, free, until your next order.

01
You buy at
$424
02
You sell at
$499
03
You keep
$75
04
Buy 10+, we match
+10

Shown on the Pharmacogenetics (PGX) panel. Every panel in the catalogue works the same way.

CPIC Level A pairsCLIA-certified laboratoryBuccal swab — no drawBuy 10+ · we match the quantity
Why this specialty

Trial-and-error is the current standard. That is the opportunity.

No other specialty has a gap this wide between what the evidence supports and what is routinely ordered.

Level A
CPIC evidence grade

For CYP2D6 and CYP2C19 with multiple antidepressants — the strongest actionable tier there is.

Once
Genotype is answered once

There is no re-test. We will not sell a subscription against a result that cannot change.

$0
Due up front

Your opening order, yours once bought.

What pharmacogenetics does not do

It does not predict whether a drug will work, and it does not choose the drug. It describes metabolism — how fast a patient clears a compound — which is one input into a prescribing decision you make. Any vendor telling you a PGX panel predicts antidepressant response is selling something the evidence does not support.

The two that fit

Start with one. Stack the second.

We recommend a lead panel from your patient mix rather than from our margin. These are the two that fit this room.

Lead panel · Buccal swab · clinic or home
Pharmacogenetics (PGX)

Psychiatry is where pharmacogenetics has its strongest and least contested case: CYP2D6 and CYP2C19 metabolizer status has CPIC Level A guidance for multiple antidepressants, and the alternative is trial-and-error across weeks-long titrations. It is a swab, it is answered once, and it is the panel your patients are most likely to have already read about.

It does not predict whether a drug will work. It describes metabolism, which is one input into a prescribing decision you make.

$424You pay
$499Suggested retail
$75Your margin
Stack second · In-clinic venous draw
General Wellness

Patients on second-generation antipsychotics need metabolic monitoring — weight, lipids, glucose. This is that panel, and it is a cash-pay product rather than an argument with a payer about frequency.

It is not a TRT diagnostic on its own. Men's health clinics should ask about the reconfigured TRT Baseline build, which adds PSA, LH, FSH, SHBG, calculated free testosterone and reflexed prolactin.

$369You pay
$499Suggested retail
$130Your margin

Every panel ships on the same terms. Adding one adds a revenue line without adding capital, space or chair time. The full catalogue is here.

Economics

You buy it. You price it. You keep the difference.

Populate the table with your own volume — these are our assumptions, not your numbers.

New starts / monthPanels / monthYou keep eachMonthlyAnnual
10 new patients10$75$750$9,000
25 new patients25$75$1,875$22,500
50 new patients50$75$3,750$45,000

One panel per new patient at intake, at the PGX margin. PGX is the thinnest margin in the catalogue by design — it is the panel that earns the relationship, and the General Wellness line is where the economics sit.

Retention

Baseline. Treat. Prove it moved.

The panel is what makes everything else you sell repeatable, and it creates a second high-value visit per cycle.

01

Baseline

A panel establishes status before anything is prescribed.

Visit one
02

Intervention

Your protocol as today, plus whatever the panel indicated. That decision is yours, not ours.

Your protocol
03

Re-test when indicated

A clinically indicated re-test shows what moved — and gives the patient a reason to come back and see it.

Visit two
Waiting-room video

Show the patient what it is

Two clips per panel, sized for a waiting-room screen or a social post. Download them from the poster page along with the print files.

How it works
Pharmacogenetics (PGX)

What the Pharmacogenetics (PGX) panel measures and how the sample is collected.

How it works
General Wellness

What the General Wellness panel measures and how the sample is collected.

Print & social

A poster for the waiting room.

Typeset, not AI-generated — so the text is correct and the claims match the standards page. A4 and US Letter for print, plus a square crop for social.

Your practice name can be added to the footer of any poster — send it with your application and we will supply a personalised set.

For behavioral health & psychiatry clinic poster
Objections

What you will ask first

Including the ones where the honest answer costs us the sale.

Is there outcome evidence for PGX-guided prescribing?
Our answer is a concession

It is mixed, and you should know that before you buy. The evidence for metabolizer status affecting drug exposure is strong and CPIC-graded; the evidence that genotype-guided prescribing improves remission rates is contested. We sell the first claim, not the second.

Will insurance cover it?
Our answer is a concession

Sometimes, and inconsistently. This is a cash-pay product and we do not model it any other way. If your patient has coverage for PGX through another route, that is usually the better path for them.

Which pairs are actually actionable?

CYP2D6 and CYP2C19 with several SSRIs and tricyclics carry CPIC Level A. We will send the current pair list with the assay methods before you order rather than describing it in marketing copy.

Does a result change my prescribing today?

Sometimes not at all — a normal metabolizer result changes nothing, and that is a legitimate outcome worth paying for. The value is concentrated in the poor and ultrarapid metabolizers, and you cannot know which patient that is without testing.

Answer it once, at intake.

Register the practice and we will send the current CPIC pair list and the assay methods before you order anything.

Verification in one business day.

No purchase order, no minimum and no commitment. We come back with one recommended lead panel, the CLIA certificate and a turnaround measured to your address. Prefer the long form? It is here.

What arrives

  • Your opening order — buy ten or more and we match it
  • One virtual training session for your team
  • Provider portal access for results
  • The CLIA certificate number and named assay methods
  • Print-ready posters and the waiting-room video files

Panels are laboratory-developed tests performed by a CLIA-certified laboratory. They are not FDA-cleared for the indications described and do not diagnose, stage or grade disease. Economics shown are illustrative and not a guarantee of results.