An aesthetic consult with a laboratory panel behind it is a different conversation.
Your patients already pay cash and already expect to be measured. A metabolic and hormone baseline turns a treatment sale into a programme — and gives you something to show at the follow-up.
Buy ten or more of any SKU and we match it, free, until your next order.
Shown on the General Wellness panel. Every panel in the catalogue works the same way.
The panel is what makes the second appointment obvious.
Aesthetic practices are excellent at the first sale and structurally bad at the second. A measurement fixes that without changing anything clinical.
What it costs to buy one new aesthetic patient through paid search. A returning programme patient costs nothing.
The baseline and the follow-up where you show what moved.
Your opening order, yours once bought.
A panel does not establish candidacy for an aesthetic procedure, predict a cosmetic result, or justify a treatment on its own. Specific IgE indicates sensitisation, which is not the same as clinical allergy and needs the symptom history to interpret. We will supply the panel and the plain-language report; we will not supply copy that implies a laboratory result endorses a treatment.
Start with one. Stack the second.
We recommend a lead panel from your patient mix rather than from our margin. These are the two that fit this room.
Hormones, thyroid, iron and inflammation sit underneath most of what an aesthetic patient is unhappy about. A baseline panel lets you say why a treatment is or is not the right lever — and it is the single most effective way to move a patient from a one-off treatment to a programme.
It is not a TRT diagnostic on its own. Men's health clinics should ask about the reconfigured TRT Baseline build, which adds PSA, LH, FSH, SHBG, calculated free testosterone and reflexed prolactin.
Reactive skin, unexplained flushing and recurrent irritation are common presentations in an aesthetic practice, and they are the ones most likely to end in a bad outcome after a treatment. An IgE panel before you treat is a small cost against that.
Specific IgE indicates sensitisation, which is not the same as clinical allergy. Interpretation needs the symptom history.
Every panel ships on the same terms. Adding one adds a revenue line without adding capital, space or chair time. The full catalogue is here.
You buy it. You price it. You keep the difference.
Populate the table with your own volume — these are our assumptions, not your numbers.
| Attach rate on consults | Panels / month | You keep each | Monthly | Annual |
|---|---|---|---|---|
| 10% of 150 consults | 15 | $130 | $1,950 | $23,400 |
| 20% of 150 consults | 30 | $130 | $3,900 | $46,800 |
| 35% of 150 consults | 52 | $130 | $6,760 | $81,120 |
Modelled on 150 consults a month at the General Wellness margin. Attach rates run higher here than in most verticals because the patient is already paying cash and already expects to be assessed.
Baseline. Treat. Prove it moved.
The panel is what makes everything else you sell repeatable, and it creates a second high-value visit per cycle.
Baseline
A panel establishes status before anything is prescribed.
Visit oneIntervention
Your protocol as today, plus whatever the panel indicated. That decision is yours, not ours.
Your protocolRe-test when indicated
A clinically indicated re-test shows what moved — and gives the patient a reason to come back and see it.
Visit twoShow the patient what it is
Two clips per panel, sized for a waiting-room screen or a social post. Download them from the poster page along with the print files.
What the General Wellness panel measures and how the sample is collected.
What the Allergy panel measures and how the sample is collected.
A poster for the waiting room.
Typeset, not AI-generated — so the text is correct and the claims match the standards page. A4 and US Letter for print, plus a square crop for social.
Your practice name can be added to the footer of any poster — send it with your application and we will supply a personalised set.
What you will ask first
Including the ones where the honest answer costs us the sale.
Do we need a physician to order it?
Where the panel is outside your scope, our telehealth physician orders it and owns the result, licensed in your state. You never become physician of record for a finding you are not positioned to manage. In a medical spa with a supervising physician, either model works.
Does a venous draw fit our workflow?
Honestly, often not. General Wellness needs a draw, and if you have no phlebotomist that is a real barrier. Some practices contract a mobile phlebotomist for a half-day a week; others lead with a swab panel instead. Tell us which and we will recommend accordingly.
Can we use results to sell treatments?
You can use them to explain your reasoning. You cannot use them to claim a laboratory result indicates a specific aesthetic treatment, and we will not print material that does.
What does the patient actually receive?
A plain-language report with quantitative values against laboratory-defined ranges, and the boundary of what it means printed on it. It is written to be read with you, not instead of you.
What arrives
- Your opening order — buy ten or more and we match it
- One virtual training session for your team
- Provider portal access for results
- The CLIA certificate number and named assay methods
- Print-ready posters and the waiting-room video files
Panels are laboratory-developed tests performed by a CLIA-certified laboratory. They are not FDA-cleared for the indications described and do not diagnose, stage or grade disease. Economics shown are illustrative and not a guarantee of results.